Dashboard
Profile overview
Olivier Heinrich
Communications & Marketing Manager · Applied AI (processes, content, tracking)
I turn brand strategy into concrete, useful and actionable experiences.
From brand platform to prototype, from content to customer journey, from concept to field execution, I connect vision, creation, management and results with a proof-driven approach.
Profile
Hybrid · Brand + AI
13+ years
Brand · Digital · CX
Trajectory
What my path demonstrates.
Fewer promises, more proof: a trajectory built on brand, content, customer experience, management and concrete execution.
Brand culture
Positioning, identity, message consistency, art direction and customer experience.
Vision → Execution
Turning a brand intention into assets, campaigns, journeys, prototypes and usable tools.
Cross-functional leadership
Moving projects forward with teams, providers, business units, sales, aftersales, IT and field operations.
AI-augmented
Exploring more angles, structuring faster, prototyping earlier and delivering with a higher standard.
What I am looking for
Target roles
- Communications Manager
- Marketing Manager
- Digital Communications & Marketing Manager
- Brand / Content Manager
- AI Product Manager – Marketing & Communications
« I don't sell a brand promise. I build the proof that makes it visible. »
Pillar projects
Projects that embody the way I work.
Pillar projectVauban Auto — New visual identity
Rebranding for a multi-site automotive group: platform, identity, rollouts and field applications.
Proof : Identity deployed across 8 sites, print and digital assets, signage and events.
Discover project
Pillar projectVauban Auto — Website redesign & digital ecosystem
UX/UI redesign of the portal, no-code prototyping and structuring of the digital customer experience.
Proof : Clarified architecture, unified journey, prototypes validated before development.
Discover project
Plateforme connectée — Business tools built around real usage
Business tools shared by every department, designed around real usage.
Current state · continuously evolving
Personal project · Showcase of my loyalty marketing skills
Picard Tempo
A seasonal challenge book to re-engage Picard&Nous members.
5
interactive screens
10
adjustable assumptions
6
CRM moments
An evolution proposal imagined as a personal project, not affiliated with Picard. Data and figures are illustrative, based on adjustable assumptions.
Documented projectNew Jeep® Compass Launch
Turn a product launch into an immersive quest — “Find your direction”.
Proof : This project demonstrates my ability to design an immersive launch end to end: concept, art direction, gamification, multichannel communication, on-site delivery and feedback. “Find your direction” connects the observation quest, communication materials and new Jeep® Compass test drives within one experience.
Discover projectAI as a depth lever, not a substitute.
I don't use AI to simulate expertise. I use it to explore more, structure faster, prototype earlier and deliver with a higher standard.
Explore my AI methodExplore more angles
Test more territories, messages and formats before deciding.
Structure faster
Frame a platform, journey or brief in hours, not weeks.
Prototype earlier
Move from idea to no-code prototype in days to align stakeholders.
Keep human judgement
AI suggests, expertise decides. The brand remains coherent and embodied.
Contact
Let's talk about brand, customer experience and concrete projects.
I am currently actively looking for a role around brand strategy, content, customer experience and AI applied to communication.