Trajectory

12+ years, from the field to group-level brand strategy

A progression built layer by layer: retail, international digital production, communications, rebranding, management, social media, local marketing, brand strategy and customer experience.

  • 05/2022 → Present Saint-Germain-en-Laye

    Group Communications Manager & AI Product Manager – Content

    Groupe Vauban — Multibrand automotive distribution

    Leading communications for a multi-brand automotive group and designing digital products powered by artificial intelligence to improve content creation, marketing efficiency, customer experience and internal processes.

    View key achievements (32)
    • Definition and rollout of the group's communication strategy across corporate, commercial, digital, CRM, social media and event scopes.
    • Support for the brand identity transformation from Maison Vauban to Vauban Auto.
    • Design of the brand ecosystem: visual identity, offer architecture, graphic territories, messaging and business declinations.
    • Management of multichannel communication campaigns for new vehicles, used vehicles and after-sales activities.
    • Creation of concepts, content and devices to build awareness, acquisition, loyalty and customer engagement.
    • Supervision of editorial and graphic production across print, web, CRM, social media, paid media and points of sale.
    • Coordination of agencies, providers, business teams, dealerships and manufacturer brands.

    AI Product Management & Content Operations

    • Identification of high-potential AI use cases for Marketing, Communication, Sales, After-Sales, Human Resources and Management teams.
    • Design and management of internal products based on AI, no-code and vibe coding.
    • User needs collection, problem formalization, feature prioritization and journey definition.
    • Writing of specifications, user stories, business rules, prompts and acceptance criteria.
    • Rapid creation of functional prototypes to test usages before industrialization.
    • Management of design, testing, acceptance, continuous improvement and user deployment phases.
    • Construction of workflows combining generative AI, automation, business data and internal interfaces.
    • Development of solutions to accelerate content production while maintaining brand consistency, quality and compliance.
    • Structuring of prompt libraries, content templates, editorial rules and validation processes.
    • Implementation of governance principles for AI usage: human validation, confidentiality, data reliability and brand consistency.
    • Support for teams in adopting new AI-assisted tools and working methods.
    • Analysis of user feedback, time savings, adoption rate and value created by deployed products.

    Products and projects developed

    • Intranet Vauban: design of a platform centralizing resources and business tools for more than 700 employees.
    • Content creation assistants: structuring of AI workflows to produce, adapt and declinate marketing content across formats and channels.
    • Invoice validation tools: integration of OCR and artificial intelligence to extract, control and allocate accounting information.
    • Management and reporting tools: design of dashboards for tracking campaigns, leads, expenses, commissions and commercial performance.
    • Internal generators: development of tools for email signatures, environmental labels, expense reports and operational documents.
    • Business calculation solutions: design of tools dedicated to commissions, recovery and analysis of complex files.
    • Vauban Auto: functional and UX/UI design of the prototype for the group's future digital platform.
    • 360° marketing attribution: design of a device combining CRM, Meta, Google and analytics data to better understand lead journeys.

    Product approach

    • Direct collaboration with business users to design solutions adapted to real usages.
    • Arbitration between user value, technical feasibility, deployment speed and business challenges.
    • Iterative approach based on prototyping, user testing and continuous improvement.
    • Translation of marketing and operational issues into concrete digital features.
    • Ability to connect brand strategy, content creation, business needs, data and technology.
    BrandDigitalManagementContentAICRMCustomer ExperiencePerformance
  • 10/2020 → 04/2022 Paris

    Social Media Manager

    Tx-consulting

    Defining and executing the brand's social media strategy and managing editorial performance.

    View key achievements (6)
    • Social media strategies and multi-channel campaigns.
    • Team supervision.
    • Coordination of productions: shoots, reels, stories, editorial and visual content.
    • Weekly reporting.
    • Results: +30% engagement, +25% web traffic, +40% organic reach.
    • Management of Meta Ads campaigns.
    ContentSocial MediaManagementPerformanceDigital
  • 10/2017 → 10/2020 Rueil-Malmaison

    Marketing & Communications Manager

    SynAudit

    Leading communication and marketing within a transformation context, including a global rebranding and product launch.

    View key achievements (6)
    • Complete rebranding: positioning, visual identity, collateral.
    • Launch of internal software CléaRecrute.
    • Production of print/digital materials and content.
    • Social media management.
    • HR portal reaching ~7,000 monthly visitors.
    • Coordination of creative and technical vendors.
    BrandContentArt DirectionDigitalManagement
  • 10/2014 → 09/2017 Paris

    Marketing Communications & General Services Manager

    LTD Recrutement

    Managing communication, marketing, and general services for a growing group.

    View key achievements (7)
    • Leadership of the communication/marketing department.
    • Structuring roles, objectives, reporting, and prioritization.
    • Management of an annual budget of ~€500k.
    • Negotiation with suppliers and providers.
    • Newsletters and emailings to ~10,000 contacts.
    • Internal communication and professional events.
    • Contribution to general services: onboarding, tenders, IT fleet, agency openings.
    ManagementBudgetEventsContent
  • 09/2013 → 10/2014 Paris

    Communications Officer

    LTD Recrutement

    Structuring communication for a growing recruitment firm.

    View key achievements (4)
    • Multi-channel communication materials.
    • Social media and content creation.
    • Professional events.
    • Coordination of service providers.
    ContentEventsDigital
  • 09/2011 → 08/2013 Boulogne-Billancourt

    Digital Producer

    TBWA\Paris

    Managing the international rollout of digital campaigns for major account advertisers.

    View key achievements (6)
    • Deployment of digital campaigns across 7 to 22 countries.
    • Platforms, content, UX optimization.
    • Creative and functional briefs.
    • Quality assurance (QA).
    • Coordination of creative and technical production teams.
    • Campaign reviews and key learnings.
    DigitalArt DirectionManagement
  • 09/2007 → 09/2013 Marly-le-Roi

    Sales Advisor

    Picard Surgelés

    Customer advisory, store management, and team training while studying.

    View key achievements (3)
    • Customer reception and advising.
    • Restocking, loyalty management, inventory.
    • Training new employees.
    Customer ExperienceManagement

Education

  • 09/2011 → 06/2013

    Master's Degree (level 7) — Digital Communication Manager

    IIM — Institut de l'Internet et du Multimédia

  • 09/2008 → 06/2011

    Bachelor's Degree (level 6) — Multimedia Project Manager

    IIM — Institut de l'Internet et du Multimédia

  • 09/2006 → 06/2008

    Vocational Baccalaureate in AMA, Graphic Communication option

    Lycée Claude-Garamont

  • 09/2004 → 06/2006

    BEP (Vocational Award) in Graphic Production and Industry

    Lycée Claude-Garamont