Trajectory

12+ years, from the field to group-level brand strategy

A progression built layer by layer: retail, international digital production, communications, rebranding, management, social media, local marketing, brand strategy and customer experience.

  • 07/2024 → Present Saint-Germain-en-Laye

    Brand Manager - Group Communications Manager

    Groupe Vauban

    Leading brand strategy and customer experience at the group level, in a multi-brand and multi-site environment.

    View key achievements (10)
    • Definition and rollout of the Groupe Vauban brand platform.
    • Guidelines, network consistency, harmonization of multi-brand universes.
    • Brands: Peugeot, Citroën, DS, Fiat, Jeep, Alfa Romeo, Toyota, Seat, Cupra.
    • Launch and structuring of Club Vauban.
    • Loyalty program, relational mechanics, exclusive offers, customer events.
    • Redesign of the omnichannel customer experience (digital + dealership).
    • Implementation of KPIs: NPS, retention, ROI, traffic, conversion.
    • Integration of AI tools into creative and operational workflows.
    • Vauban Auto — New visual identity (2026): umbrella brand, architecture for New/Used/Aftersales/Vauban+, complete graphic system.
    • Vauban Auto — Website redesign & digital ecosystem (2026): vibe coding prototype, UX, Vauban+, AI, Vroomy, and technical provider framework.
    BrandCustomer ExperienceCRMManagementAIDigitalPerformance
  • 05/2022 → 06/2024 Saint-Germain-en-Laye

    Marketing Coordinator

    Groupe Vauban

    Directing local marketing and commercial performance across the group's dealerships.

    View key achievements (10)
    • Performance diagnostics per dealership.
    • Deployment of 360° marketing plans.
    • Adaptation of manufacturer strategy at the local level.
    • Management of the dealership + digital customer experience.
    • Website optimization: traffic, conversion, leads.
    • CRM data quality, segmentation, targeting, campaign activation.
    • Development of internal tools for budget monitoring and reporting.
    • Training and support for teams on marketing tools and brand positioning.
    • Launch of the New Peugeot 3008 'Sortez du cadre' at the Château d'Auvers-sur-Oise (May 2024): art direction, strategy, vehicle test drives, and reporting.
    • « Un Sacré Évènement » — Peugeot gathering (May 2024, Domaine de Forest-Hill): 224 vehicles registered, ≈ 500 visitors, Facebook campaign with 95,325 impressions for a €100 budget.
    DigitalCRMPerformanceCustomer ExperienceManagementEventsArt Direction
  • 10/2020 → 04/2022 Paris

    Social Media Manager

    Tx-consulting

    Defining and executing the brand's social media strategy and managing editorial performance.

    View key achievements (6)
    • Social media strategies and multi-channel campaigns.
    • Team supervision.
    • Coordination of productions: shoots, reels, stories, editorial and visual content.
    • Weekly reporting.
    • Results: +30% engagement, +25% web traffic, +40% organic reach.
    • Management of Meta Ads campaigns.
    ContentSocial MediaManagementPerformanceDigital
  • 10/2017 → 10/2020 Rueil-Malmaison

    Marketing & Communications Manager

    SynAudit

    Leading communication and marketing within a transformation context, including a global rebranding and product launch.

    View key achievements (6)
    • Complete rebranding: positioning, visual identity, collateral.
    • Launch of internal software CléaRecrute.
    • Production of print/digital materials and content.
    • Social media management.
    • HR portal reaching ~7,000 monthly visitors.
    • Coordination of creative and technical vendors.
    BrandContentArt DirectionDigitalManagement
  • 10/2014 → 09/2017 Paris

    Marketing Communications & General Services Manager

    LTD Recrutement

    Managing communication, marketing, and general services for a growing group.

    View key achievements (7)
    • Leadership of the communication/marketing department.
    • Structuring roles, objectives, reporting, and prioritization.
    • Management of an annual budget of ~€500k.
    • Negotiation with suppliers and providers.
    • Newsletters and emailings to ~10,000 contacts.
    • Internal communication and professional events.
    • Contribution to general services: onboarding, tenders, IT fleet, agency openings.
    ManagementBudgetEventsContent
  • 09/2013 → 10/2014 Paris

    Communications Officer

    LTD Recrutement

    Structuring communication for a growing recruitment firm.

    View key achievements (4)
    • Multi-channel communication materials.
    • Social media and content creation.
    • Professional events.
    • Coordination of service providers.
    ContentEventsDigital
  • 09/2011 → 08/2013 Boulogne-Billancourt

    Digital Producer

    TBWA\Paris

    Managing the international rollout of digital campaigns for major account advertisers.

    View key achievements (6)
    • Deployment of digital campaigns across 7 to 22 countries.
    • Platforms, content, UX optimization.
    • Creative and functional briefs.
    • Quality assurance (QA).
    • Coordination of creative and technical production teams.
    • Campaign reviews and key learnings.
    DigitalArt DirectionManagement
  • 09/2007 → 09/2013 Marly-le-Roi

    Sales Advisor

    Picard Surgelés

    Customer advisory, store management, and team training while studying.

    View key achievements (3)
    • Customer reception and advising.
    • Restocking, loyalty management, inventory.
    • Training new employees.
    Customer ExperienceManagement

Education

  • 09/2011 → 06/2013

    Master's Degree (level 7) — Digital Communication Manager

    IIM — Institut de l'Internet et du Multimédia

  • 09/2008 → 06/2011

    Bachelor's Degree (level 6) — Multimedia Project Manager

    IIM — Institut de l'Internet et du Multimédia

  • 09/2006 → 06/2008

    Vocational Baccalaureate in AMA, Graphic Communication option

    Lycée Claude-Garamont

  • 09/2004 → 06/2006

    BEP (Vocational Award) in Graphic Production and Industry

    Lycée Claude-Garamont